first direct keeps Northern Ballet on the road
The latest step in the ongoing partnership between Northern Ballet and first direct, our National Tour Sponsors, the three lorries now feature images from our upcoming productions of The Nutcracker, The Three Musketeers and Victoria. The lorries will travel the length and breadth of the UK bringing our sets, costumes and essential equipment to all of our venues on tour helping to increase the visibility and awareness of two of Yorkshire’s leading brands.
first direct's incredible commitment as our National Tour Sponsor allows us to innovate and achieve excellence in all that we do. As a registered charity, we rely on philanthropic support from individuals, companies and Trusts & Foundations to deliver our diverse artistic and education programme to the widest possible audience nationwide.
Nick Harrison, Commercial Director at first direct, said: “We’re proud to be National Tour Sponsor of Northern Ballet; it’s a world class Company and one of Yorkshire’s leading cultural exports. It’s a great association for us both as we share the same pioneering values, and we both strive to deliver innovation and amazing service.”