Northern Ballet sets new Box Office record
Northern Ballet has earned a record £2.03M in net income from ticket sales for the year 2016/17, the first time the Company has surpassed £2M at the Box Office. During Northern Ballet’s best ever year of sales the Company held the world premières of two new ballets, Jane Eyre and Casanova, as well as national tours of 1984, Swan Lake, Wuthering Heights, Romeo and Juliet and Beauty & the Beast.
Northern Ballet’s 2016/17 ticket sales income from its large-scale work equates to an increase of 10% from the previous year. In addition, attendance at Northern Ballet’s productions has increased by 4.1% from the previous year with almost 120,000 people attending the Company’s innovative and accessible full-length ballets.
Northern Ballet’s dedicated tour of children’s ballets Tortoise & the Hare and Goldilocks & the Three Bears also achieved Box Office success earning almost £170,000 in net ticket sales for 2016/17, an increase of 7.6% from the previous year. More than 46,000 people saw the Company’s children’s ballets over the last 12 months, an increase of more than 6,000.
David Nixon OBE, Artistic Director at Northern Ballet said: ‘I am thrilled that our Communications department has been so successful in promoting and selling our programme regardless of title. This bodes well for the future possibilities of the repertoire and recognises the creative talents not only on stage but within the Company.’
In addition, Development income has risen by 6.8% from £891,000 to £952,000.
Mark Skipper DL, Chief Executive at Northern Ballet said: ‘In more challenging economic times we are delighted that our efforts to increase earned income have brought positive results, whilst at the same time we have been able to maintain levels of creativity with bold and innovative repertoire choices.’
In the new financial year, Northern Ballet will continue with the first national tour of its greatly acclaimed new ballet Casanova before holding the world première of The Boy in the Striped Pyjamas in May followed by a national tour. In the autumn Northern Ballet will hold its third world première of 2017 with The Little Mermaid also followed by a national tour, as well as performances in Bradford of a company première of A Celebration of Sir Kenneth MacMillan, Master Choreographer. Details for early 2018 are to be announced.
Tickets for all 2017 productions are now on sale for all venues. For details and booking information see northernballet.com/whatson