Award for Director of Communications

Press release date 
Mon 20 Nov 2017

Emma Mooney, Northern Ballet’s Director of Communications has won at the AVIVA Women of the Future Awards in the Arts and Culture category. The awards celebrate high achieving women in the UK and provide a platform for recognising and advocating the next generation of female leaders. Bradford-born Emma was shortlisted from a large number of applicants before ultimately winning the prestigious award at the presentation ceremony held on 15 November.

Emma’s first contact with the arts came from a part-time job at the Alhambra Theatre in Bradford aged 16. After attending university, she joined Northern Ballet in 2004 as Marketing Assistant, progressing through the Communications Department to be appointed Director of Communications in 2015. Emma has dedicated her career to promoting the arts within Yorkshire and beyond, to ensure that the arts, and ballet specifically, are perceived as a potential pastime for everyone, regardless of their background.

Since taking on the role of Director of Communications, one of Emma’s main contributions has been in leading the refresh of the visual identity of Northern Ballet, the adoption of digital innovations, securing broadcast opportunities for the Company, creating a Northern Ballet app, and embracing new methods for digital advertising. The Communications team, led by Emma, were the recipients of the UK Theatre Achievement in Marketing Award for their 1984 campaign in 2016, and were nominated in the ‘Innovation – Not for Profit’ category at the 2017 CIM Marketing Excellence Awards.

The effect of Emma’s work can be seen in the recent achievements of the Company: Northern Ballet surpassed £2m in net income from ticket sales for the first time in 2016/17 and audience attendance also increased by 4.1% in the same year.

Emma also shares her expertise with other arts organisations, providing mentoring for other arts professionals and currently sits on the Board of Newcastle-based balletLORENT.

Northern Ballet’s Chief Executive, Mark Skipper DL said:

‘I have never ceased to be impressed at Emma’s achievements throughout her Northern Ballet career. After joining the Company in the most junior role of Marketing Assistant, she later presented herself as the exceptional candidate for the role of Director of Communications, and has embraced new trends and marketing opportunities, ensuring that Northern Ballet is at the forefront in using new technologies and innovations. She is a supportive and empowering colleague, respected by all at Northern Ballet and has helped to shape the future of the organisation. Emma is absolutely a Woman of the Future and she can only go from strength to strength in her career.’

Emma Mooney said:

‘I am thrilled to have been recognised at the AVIVA Women of the Future Awards alongside a wealth of amazing women. I could never have imagined 13 years ago as I arrived at Northern Ballet in the most junior of roles, that today I would be Director of Communications for this exceptional ballet company. I am eternally indebted to Northern Ballet for their support and encouragement, without which I would not be where I am now. As someone who is very proud of their Bradford roots, I am particularly pleased to see the awards recognise a career that has been carved entirely outside of London, and I hope my journey can encourage others from the area to achieve their potential. I am very excited for the future!’

For a full list of the 2017 nominees and winners visit


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