New tour lorries on the road
Drivers in the UK are about to come face to face with Northern Ballet as our three new tour lorries hit the road. Sponsored by first direct, whose HQ is located in our home city of Leeds, and provided by Leeds-based theatre logistics company Stagefreight.
As the UK’s widest touring ballet company, our branded lorries will travel thousands of miles each year. Currently featuring designs for our upcoming ballets The Little Mermaid, A celebration of Sir Kenneth MacMillan, Master Choreographer and Jane Eyre, the lorries will travel the length and breadth of the UK’s roads and motorways, increasing the visibility and awareness the Company.
The launch of the three lorries marks the next phase of a long term partnership with first direct who have been supporting Northern Ballet since 2010 and became three year national tour sponsors in 2017.
Joe Gordon, Head of first direct said: ‘Northern Ballet creates unique experiences for audiences throughout the country, as first direct does with its customers. We are proud to work with a company that so closely fits with our brand and values. These lorries are a fantastic example of the bold and innovative partnership that continues to evolve between our organisations.’